Boca Rosa admite falhas e adia lançamento de marca de maquiagem

por: Dominando a MaKe Foto: Canva

[{"selector":"#anim-58e16e8b-3b9f-4217-b87b-265ebf221de2","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ed8db02-eec1-4284-bde1-34178ea18cb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d64d6f4-2ab6-4959-9e79-09841596bea5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9e04ebd3-b7b7-43ea-b2ae-23cf9458b051","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e328d9ca-32a2-4bf6-8a75-f006a270936a","keyframes":{"transform":["translate3d(-117.2078%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Bianca Andrade, conhecida como Boca Rosa, anunciou sua primeira linha de maquiagens oficiais após cortar laços com a Payot. Foto: Canva

[{"selector":"#anim-65c6af1c-7c67-4fee-8952-40b611e3de41","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4ba3705-ab6d-4308-9fef-798e23c3709e","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d434811d-491e-42e3-902a-3adf9f9f88cd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2e51556e-4848-44ad-851d-81a42b5f4cad","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-362ea2b3-a2f1-4788-b19e-1a00b3194863","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta A linha chamou atenção com bases em bastão em 50 tonalidades, pós compactos rosa e blushes em bastão. Foto: Canva

[{"selector":"#anim-04adcaad-25c4-4221-8150-fe891c8281c1","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-947425a6-f4ce-44b1-8ae1-6615581038c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60597f3a-f6ed-4d40-b03a-8fcd2ad781e9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e2a19408-a26b-4259-8d67-871f05102c26","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bd694f4-2cd2-4068-8742-4fa91c310de1","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Em uma live, Bianca vendeu 64 mil produtos em minutos, faturando R$ 5 milhões. Foto: Canva

[{"selector":"#anim-3ccde1ab-887e-4f6a-8bf3-615e96911b6a","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e766921-97e5-4294-8e53-a6585f204162","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e359deb-d9cd-4ea2-8e68-eafc202b9089","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-30cefecb-01b9-4c6b-bf2c-0ba5dfe23052","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b4126fb-8268-4c29-bec5-92351288124d","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Porém, compradores relataram embalagens quebradas e defeituosas, gerando críticas nas redes sociais. Foto: Canva

[{"selector":"#anim-526eae56-e9a7-45d6-a83c-ecdfc3d3985d","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2d206ec-b535-441f-8d2c-0915fe778d98","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70f3851c-db18-4b6a-8bb4-8da4ac97e02a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4e4b37ed-9300-422b-926c-9a1e19fa2ece","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5687e362-3a4a-4eaf-8160-8484c4fd50a2","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Vídeos de influenciadores mostrando produtos danificados aumentaram as críticas à marca. Foto: Canva

[{"selector":"#anim-7860ff36-337b-466c-a9f5-13e7ed54bb4d","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac312f3a-07ef-46f6-acdd-7afd3bfb3175","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73703994-193f-42d4-a54f-bbea7448f257","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ac573454-7a36-4bec-80e0-7a322861ba1c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad04b33e-4129-4fbc-86ba-03b6086080e1","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Devido às críticas, Bianca adiou o lançamento oficial, inicialmente previsto para 10 de julho. Foto: Canva

[{"selector":"#anim-fe91d56b-d20b-4261-a1dd-f33fc9cdcd83","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20efd1c6-2287-4584-8cb6-11d2a1059da9","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a8a20a4-7557-4dd5-ad6f-ed76f3f92c1a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f90d936c-4719-421c-bc2c-1b4f20e92eb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed8829c2-2e3f-4c45-acc4-f2f5c8ec1a83","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta A marca promete solucionar os problemas de qualidade e oferece reembolso para consumidores prejudicados. Foto: Canva

[{"selector":"#anim-8e22e0ba-0bc6-48ab-90a2-fb51ec033d87","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce1d2269-e938-496f-884a-3c18c8e23db2","keyframes":{"transform":["translate3d(0px, -1557.48909%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef813b26-143a-4158-ac98-0813f2abd334","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b281cb69-c65c-461c-9e65-23f2edbdd32b","keyframes":{"transform":["translate3d(0px, 1655.55596%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] LEIA MAIS EM DOMINANDOAMAKE.COM Seta