Como influenciadoras digitais inovaram o mercado da beleza com lançamentos próprios

por: Dominando a MaKe Foto: Canva

[{"selector":"#anim-549c6871-3a38-4d00-8993-1b29d1823eeb","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-617371d7-21ca-4285-8852-5606b61e2094","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25af1f6d-9d54-465d-845e-b5b942da8cb4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ec3b1fc3-987a-4fd0-a0c9-e09ee9f29308","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8129111-f08c-4577-9b54-21f67205e696","keyframes":{"transform":["translate3d(-115.58442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Nos anos 2000, influenciadoras como Lu Ferraes começaram com dicas de maquiagem em blogs, criando uma base de confiança com o público. Foto: Canva

[{"selector":"#anim-fb1cfb89-f6f1-400e-9f9c-d69f5c33dc69","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-816ae64f-dc0a-4970-b89e-2dbba61c2c9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6012116-ed68-4182-b0c6-615944da6fee","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-da95d712-dc9a-4d0b-bf81-2d185ab0ed9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbe3e034-2d21-471d-b6a5-27655a56990e","keyframes":{"transform":["translate3d(-115.58442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta A proximidade com suas seguidoras tornou as resenhas de produtos influenciadoras tão valiosas quanto o marketing tradicional. Foto: Canva

[{"selector":"#anim-baeabe4a-ca77-41a6-b189-ed93678ef75f","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3344501c-5d14-4ea6-b52e-6bd661bcee8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbde20bc-04ec-4fa6-b469-266d3053f58d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a8b07f66-0899-448a-ae90-1e906d91dd37","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ef570f2-50c7-416b-a3e9-5bd459d35455","keyframes":{"transform":["translate3d(-116.88312%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Parcerias com marcas impulsionaram o lançamento de suas próprias linhas de beleza, transformando-as em empresárias de sucesso. Foto: Canva

[{"selector":"#anim-4e50bcb2-c374-42fd-a231-7e5855ed9cd0","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e11bf8a-55a1-49dc-bed3-bac21d5e7f8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-add5ac77-8eba-4d83-9d7d-1b0dbfa3c2d1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e8a00242-8087-4f27-9928-e4cc1ee24f56","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e1e295e-4ab4-4d6a-ba0c-c3d866a71825","keyframes":{"transform":["translate3d(-115.58442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Lu Ferraes lançou a LFPro, primeira marca 100% digital de uma influenciadora no Brasil, inovando com vendas online em 2012. Foto: Canva

[{"selector":"#anim-5f6ad823-f7d5-4076-aa58-cad286ba7f6c","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0b835c9-0801-4ddd-9338-86f698d17f8b","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58169a3f-a096-44cb-91a3-d6a337d1a4f7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-047ac449-b987-4fa9-9a1a-8faee36a163e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d27b284-0a07-4b78-9e5f-f68c07c5dd64","keyframes":{"transform":["translate3d(-118.18181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta A LFPro expandiu para cuidados com a pele e cresceu com fabricação em vários estados, consolidando-se no mercado. Foto: Canva

[{"selector":"#anim-d7e0c919-f948-4090-ba73-259842c6830a","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2bc8bcd-611f-4821-b7e8-bdc21c73ee29","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea4dd61b-d30e-4947-a17f-3d2561516e38","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b44ece25-afb9-44d2-bf00-ddddd6386b7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0db512e4-1b47-4d04-b94f-5cd53be6b7d8","keyframes":{"transform":["translate3d(-115.58442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta Outras influenciadoras seguiram o modelo, como Bianca Andrade e Bruna Tavares, criando marcas próprias em parceria com grandes empresas. Foto: Canva

[{"selector":"#anim-3c1f9af5-cc74-4454-9977-35d8ef9fad7f","keyframes":{"transform":["translate3d(-200.36497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3cf8ec3-e6b8-4ff2-a7d1-e881bf7e62b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b55b9b7-e7ca-4d9c-b317-419ec2831be8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0e3e780f-4b35-4a68-a651-94e215961f72","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-734c4cef-a779-42ef-9d1c-f496755000a8","keyframes":{"transform":["translate3d(-115.58442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Seta A inovação vem da comunicação direta com o público, o que diferencia essas marcas de influenciadoras das tradicionais no setor. Foto: Canva

[{"selector":"#anim-e383aac8-9e66-4c9b-b8e1-e076a601225e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b091e119-a7d4-4770-8bbf-bb1efdfbdf7d","keyframes":{"transform":["translate3d(0px, -1557.48909%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebba5d2b-567e-43ae-b954-3a3ab1f9e538","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7270588-5647-448a-8d0c-520d38f7a73f","keyframes":{"transform":["translate3d(0px, 1655.55596%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] LEIA MAIS EM DOMINANDOAMAKE.COM Seta